About

E V A D I F R A N C O 

ARTISANAL || TIMELESS || BALANCE || COMFORT || UNEXPECTED || FUNCTION

A TIMELESS WARDROBE DESIGNED AND CRAFTED IN FLORENCE. ALL MATERIALS ARE LOCALLY SOURCED HIGH QUALITY FABRICS COMING FROM DEADSTOCK THAT PROMOTE COMFORT AND VOLUME.

THE FOCUS FOR EACH GARMENT IS THAT IT WILL BE TIMELESS AND WEARABLE FOR YEARS TO COME. ALL GARMENTS ARE ONE SIZE FITS MOST, ALLOWING FOR THE ORIGINAL GEOMETRIC SHAPE TO BE SHOWN. EACH GARMENT HAS UNEXPECTED VOLUME AND SHAPE WHICH CAN EITHER BE SHARP AND SCULPTURAL OR SOFT AND ENVELOPING

A STRONG INSPIRATION FOR THE GARMENTS COMES FROM THE JAPANESE CULTURE AND AESTHETIC, INCLUDING PRINCIPLES LIKE BALANCE, ASYMMETRY, ATYPICAL, MODULARITY.

COLOUR PLAYS AN IMPORTANT ROLE IN EACH GARMENT AS WELL AND CAN BE CHANGED AND CUSTOMISED.
E V A D I F R A N C O  IS WORN BY CONFIDENT AND CREATIVE PEOPLE, WE FULLY TRUST CONSUMERS’ INDIVIDUALITY AND WANT OUR BRAND TO HELP ACCENTUATE THEIR UNIQUENESS. 

AS A BRAND WE WORK TO MAKE SURE THAT ALL OF OUR PRACTICES ARE ETHICAL AND SUSTAINABLE. SEVERAL OF OUR PIECES ARE MADE OF RECYCLED FABRICS WHILE OTHERS ARE CREATED USING GEOMETRIC DESIGNS TO PRODUCE NO/LITTLE WASTE. ALL OF OUR PRODUCTION OCCURS EITHER IN THE STUDIO OR IN A NEARBY FAMILY-RUN FACTORY THAT VALUES THE WELLBEING OF ITS WORKERS.

ITALIAN.

BORN IN LIVORNO, TUSCANY, IN 1986. GRADUATED IN FASHION DESIGN IN 2010 IN FLORENCE, THEN MOVED TO LONDON, UK. SPENT ONE MONTH IN KYOTO, JAPAN, COLLABORATING WITH FIVE DIFFERENT TEXTILE COMPANIES. DISCOVERED HOW THE TRADITIONAL JAPANESE
SHIBORI WORKS AND FELL IN LOVE WITH JAPANESE CULTURE. ATTEND POSTGRADUATE IN
LONDON OF 2013 AT LONDON COLLEGE OF FASHION.

INTERNED AT FELICITY BROWN  AND YANG LI STUDIOS IN LONDON, ASSISTING DESIGNERS. IN THE SAME YEAR STARTED TO DESIGN AND PRODUCE COLLECTIONS. THE FIRST SEASONLESS CAPSULE CAME OUT IN APRIL 2013 AS 2ENTY26.

AFTER 4 YEARS, RETURNED TO ITALY IN 2014 AND BEGIN DESIGNING UNDER THE NAME
E V A D I F R A N C O . THE FIRST COLLECTION, “WHITES” CAME OUT IN MAY 2014.

AWARDS AND CERTIFICATIONS:
WINNER OF THE ARTEX FIRENZE EXCHANGE PROGRAM WITH JAPAN.
CERTIFIED IN PATTERN CUTTING, EXPERIMENTING ON MODULAR CUTS AND “NO WASTE” PHILOSOPHY.
LECTURES IN THE FASHION DEPARTMENT OF FLORENCE UNIVERSITY OF ARTS AND IED.